Destination
Sportscations Rise
Luxury travel trend emerges with sport-focused getaways, attracting global travelers to the US
Published May 28, 2026 · AI-assisted editorial
On January 1, 2026, American Airlines launched its new sports-themed travel packages, catering to the growing demand for sportscations in the US. This trend is expected to continue, with many travelers seeking unique experiences that combine sports and luxury travel.
What are Sportscations
Sportscations are a type of vacation that focuses on sports and fitness, offering travelers the opportunity to engage in their favorite sports while exploring new destinations. These trips often include meet and greet sessions with professional athletes, access to exclusive sports facilities, and guided tours of iconic sports venues. For instance, the US Open tennis tournament in New York attracts thousands of tennis enthusiasts from around the world, with many opting for sportscation packages that include tickets to the tournament, accommodation, and access to tennis clinics.
Popular Sportscation Destinations in the US
The US is home to a diverse range of sportscation destinations, each offering a unique experience for travelers. Some popular destinations include:
- Los Angeles, California, with its iconic sports venues such as the LA Memorial Coliseum and the Staples Center
- New York City, with its world-class sports facilities and events like the US Open tennis tournament
- Miami, Florida, with its vibrant sports scene and access to top-notch sports facilities like the Hard Rock Stadium
- Chicago, Illinois, with its rich sports history and iconic venues like Wrigley Field
Impact on the Travel Industry
The rise of sportscations is expected to have a significant impact on the travel industry, with many airlines, hotels, and tour operators offering specialized sports-themed packages. This trend is also expected to attract new investors and entrepreneurs, who will cater to the growing demand for sportscations. As the sportscation market continues to grow, we can expect to see more innovative and unique experiences being offered to travelers, from sports-themed cruises to fitness retreats.
What we are watching is how the sportscation trend will evolve in the coming years, with a focus on sustainability, accessibility, and inclusivity. As the demand for sportscations continues to grow, it is essential for the travel industry to adapt and innovate, offering travelers a wide range of unique and memorable experiences that combine sports, luxury, and travel.