Keflavik International Airport (KEF) is the gateway for almost every Iceland road trip, and a rental car is the way most visitors take on the Ring Road and beyond. Local specialists such as Blue Car Rental, Cars Iceland and Icerental 4x4 work the airport alongside global brands; some hand over keys in the terminal, others meet you in arrivals and shuttle to a yard minutes away. The choice that matters most is the car itself - a 2WD handles the paved Ring Road, but the Highland F-roads are 4x4-only by law - closely followed by the right gravel, sand and ash protection.
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