Welcome to Negril
Capital of Casual
Home of the "laid-back legend," Negril's sunsets are world-famous. Sink your toes into Seven Mile Beach, jump from the cliffs, or enjoy reggae in a beachside shack—here, you set the pace.
Negril Highlights
From world-famous beaches to legendary sunsets, Negril is where time slows down and worries fade away.
Seven Mile Beach
Stretch of white sand paradise where reggae meets the waves and every sunset is a celebration.
Rick's Café
Famous cliff jumping spot with the most legendary sunsets in all of Jamaica.
Negril Lighthouse
Historic landmark offering panoramic views and the perfect sunset photo spot.
The Negril Vibe
No rush, no stress, just pure island time. This is where Jamaica's laid-back spirit shines brightest.
World-Famous Sunsets
Every evening is a masterpiece painted across the Caribbean sky.
Pristine Beaches
Seven miles of powder-soft sand and crystal-clear Caribbean waters.
Cliff Adventures
Jump from the cliffs or simply watch the brave souls take the plunge.
Insider Tips from Your Aurum Driver
Best sunset spot: Rick's Café is famous, but locals know the lighthouse area is less crowded
Beach timing: Early morning for peaceful walks, late afternoon for the social scene
Local food: Try the fish at the beach shacks - fresher than any restaurant
Cliff jumping: Start small at Rick's, work your way up to the higher spots
Reggae vibes: Best live music happens at the beach bars after sunset
Hidden gem: Ask your driver about the secret swimming holes inland
Ready for Negril Time?
Let us take you to Jamaica's most laid-back corner, where every moment moves to the rhythm of the Caribbean breeze.
Book Your Negril Adventure