Privacy Policy

How we protect and use your personal information

Last updated: June 25, 2025

Welcome to the Aurum Transfers family! Your trust is the foundation of our business, and that includes trusting us with your personal information. We are committed to protecting your privacy and handling your data with transparency and care, just like a good friend would.

This Privacy Policy explains what information we collect, why we collect it, and how we use and protect it. We've written this to be as clear and straightforward as possible.

This policy applies to everyone who uses our services or visits our website. By using our services, you agree to the practices we've outlined below. We comply with Jamaica's Data Protection Act, 2020, and other international standards like the GDPR and CCPA.

The Information We Collect

To provide you with a smooth, reliable transfer service, we need to collect certain information. Here's a simple breakdown of what that includes:

Personal Details You Give Us

This is the basic information we need to know who you are and how to contact you.

  • Your Name, Email Address, and Phone Number.
  • Billing Information (like credit card details, which are handled securely by our payment processors).
  • Flight numbers or hotel details to coordinate your pickup perfectly.

Your Trip Details

This is the information about the specific service you're booking with us.

  • Pickup and drop-off locations.
  • Dates and times of your transfers.
  • Number of passengers and luggage.
  • Any special requests, like a child seat or a specific vehicle type.

How You Use Our Website (Usage Data)

When you visit our website, we automatically collect some technical information to help us improve your experience.

  • Your IP address, browser, and device type.
  • Which pages you visit on our site.
  • We use cookies (small text files) to help our website function properly, for example, by remembering your preferences.

Information from Our Partners

If you book our services through a travel agent, hotel, or corporate account, they will provide us with your name and trip details so we can arrange your transfer.

How We Use Your Information

We use your information for one main reason: to give you a great experience. Here's how:

To Provide Your Transfer: This is our core purpose. We use your personal and trip details to schedule your ride, coordinate with our drivers, send you confirmations and updates, and process your payment.

To Communicate With You: We'll send you booking confirmations, pickup reminders, and receipts. Our customer support team also uses your information to help you with any questions or changes.

To Improve Our Service: We look at usage data to see how our website is performing and how we can make it better. Your feedback helps us optimize our routes and personalize your experience for next time.

For Marketing (With Your Permission): If you agree, we may send you promotional offers or news about our services. You can easily opt-out of these communications at any time.

For Safety and Legal Reasons: We may need to use your information to comply with legal requirements (like for tax purposes), enforce our Terms of Service, and ensure the safety and security of our services for everyone.

Our Legal Basis For Using Your Data

We only process your data when we have a valid legal reason to do so. These reasons include:

To Fulfill Our Contract With You: When you book a transfer, we need to use your information to provide the service you paid for.

Your Consent: For things like marketing emails, we will ask for your permission first. You can withdraw your consent at any time.

Our Legitimate Interests: We sometimes use data for our legitimate business interests, such as improving our service and preventing fraud, as long as it doesn't override your rights.

Legal Obligations: We are required by law to keep certain records, for example, for financial accounting.

Who We Share Your Information With

We do not sell your personal data. We only share it with trusted partners who help us provide our services, and only when absolutely necessary.

Our Drivers: Your driver will receive the necessary details for your trip (your name, pickup/drop-off info, and phone number) so they can provide your transfer.

Service Providers: We work with third parties for things like payment processing and our booking software. These partners are legally bound to protect your data and only use it for the services they provide to us.

Business Partners: If you booked through a hotel or travel agent, we may share confirmation details with them.

Legal Authorities: If required by law, such as by a court order, we may need to disclose your information.

Your Privacy Rights & How To Use Them

You are in control of your personal data. Depending on where you live, you have several rights.

Your Key Rights Include:

  • The Right to Access: You can ask for a copy of the personal data we hold about you.
  • The Right to Rectification: If you think any of your data is incorrect, you can ask us to fix it.
  • The Right to Erasure (The "Right to be Forgotten"): You can ask us to delete your personal data in certain circumstances.
  • The Right to Object: You can object to us using your data for direct marketing.
  • The Right to Data Portability: You can ask for your data in a format that you can easily transfer to another service.

How to Exercise Your Rights:

Exercising your rights is simple. Just contact our Privacy Office using the details in the "Contact Us" section below.

  1. Contact Us: Clearly describe your request.
  2. Verification: To protect your privacy, we will need to verify your identity before proceeding with your request.
  3. Response Time: We aim to respond to all requests within 30-45 days, depending on legal requirements.

Data Security And Retention

Security: We take the security of your data very seriously. We use technical and organizational measures like encryption, firewalls, and secure access controls to protect your information from unauthorized access or loss.

Retention: We only keep your data for as long as we need it to provide our services or to comply with legal obligations. After that, it is securely deleted or anonymized.

International Data Transfers

As a company serving global travelers in Jamaica, your data may be processed in countries outside of your own. When we do this, we ensure your data is protected with the same high standards, using legal safeguards required by international data protection laws (like Standard Contractual Clauses).

Children's Privacy

Our services are not intended for children under the age of 16, and we do not knowingly collect data from them. If we learn that we have, we will take steps to delete it immediately.

Changes To This Policy

We may need to update this policy from time to time to reflect changes in our services or the law. If we make any significant changes, we will notify you through a notice on our website.

Contact Us

If you have any questions, concerns, or requests about your privacy, please don't hesitate to reach out.

Aurum Transfers Limited – Privacy Office

Attn: Data Protection Officer

Address: Drax Hall, Ocho Rios, St. Ann, Jamaica

Email: [email protected]

Phone: +1 (876) 815-6674

If you have concerns that we haven't been able to resolve, you also have the right to contact your local data protection authority.

Aurum Transfers Limited
Committed to protecting your privacy and data security
Last updated: June 25, 2025